PORTFOLIO
A happy man and woman wearing black T-shirts that say 'Tenacity Run Club' posing against a white and gray background.

TENACITY SPORTSWEAR

Tenacity Sportswear isn't just about sportswear, it's about building and support your inner strength. Founded by Ben Knight, whose life was profoundly impacted by a kidney disease diagnosis in 2024. Facing his diagnosis, Ben embarked on a journey to train for the 2025 London Marathon.

Running provided the space to clear his mind, manage stress, and cultivate an unwavering mindset. This transformative experience ignited the vision for Tenacity – a brand that recognises and champions the vital link between physical and mental health.

Client
Tenacity Sportswear

Year
2026

Logo Design

Brand Indentity

Logo for Tenacity with stylized 'T' inside a shield, dark background.

This was a really inspiring project! I had the pleasure of working with Ben to create the brand for Tenacity Sportswear, a company with a powerful focus on both athletic performance and mental well-being. Ben wanted a brand that truly represented resilience and support, while also showcasing that incredible drive we all have to push ourselves and become a better version of ourselves.

Image of a woman sitting on a white block, wearing a red Tenacity Run Club T-shirt and black pants, holding a clear water bottle, and a man standing with his back turned, wearing a black Tenacity Run Club T-shirt with a logo on the back, against a plain gray background.
Bright orange background with white text and logo reading 'TENACITY' and a shield emblem with a stylized letter 'T' inside.

For the logo, I really leaned into symbols that convey protection and inner strength. The shield was a perfect fit, beautifully representing protection and the ongoing fight against mental health challenges. Then there's the sword, I designed it so that it also cleverly forms the letter "T" from Tenacity. This element really embodies the fight and the drive to push your limits, to strive and be the best version of yourself, day in and day out.

Three shield icons labeled 'The Shield', 'The Sword', 'Tenacity' with descriptions about protection, strength, and self-improvement.

Tenacity Sportswear

TRUE STRENGTH ENCOMPASES BOTH A HEALTHY BODY & A RESILLIANT MIND!

BRAND KEY WORDS

01
Athletic

02
Resilliance

03
Community

04
Mental Health

A woman wearing a maroon hoodie featuring the word "TENACITY" and a logo on the front, standing with her hands in the front pocket of her hoodie, smiling against a white background.
A collection of round patches with the text "Teenacity Running Club" and the year "2025." The patches feature a stylized checkmark inside a shield outline, with colors black, white, and orange.
A website homepage for Tenacity, featuring a pop-up for newsletter sign-up with two smiling people wearing black Tenacity shirts, and promotional messages about profits supporting mental health charities and new clothing collections.

FINAL SAY

“Working with you was amazing. You just got what Tenacity was all about from the start. The whole process felt super easy and collaborative, and the end result couldn’t represent the brand better!”

Ben Knight

Tenacity Sportswear Founder

Man in a maroon hoodie adjusting the hood with his hands.

If you like what you have seen and want to work with me, why not get in touch by clicking the link below and filling out a contact form.

WANT TO WORK WITH ME?
SEE MORE PROJECTS