SORBIDO PREMIUM TEQUILA

A glass of tequila with large ice cubes and a lime wedge garnishing the glass, placed on a dark wooden surface with salt sprinkled around, against a blurred warm-toned background.
PORTFOLIO

Sorbido is a premium tequila brand born from the heart of Mexico and crafted for those who appreciate the finer moments in life. Rooted in tradition and elevated by sophistication, Sorbido is not just a spirit, it’s an experience. From the agave fields to the final pour, every detail reflects a commitment to quality, heritage, and refined taste.

The name Sorbido, meaning "sipped" or "savoured" in Spanish, captures the essence of the brand. This is tequila made to be enjoyed slowly, deliberately, and with a sense of occasion. Whether served neat, over ice, or as the centrepiece of a refined cocktail, Sorbido invites you to slow down and indulge in the ritual.

Sorbido is more than a drink, it's a statement. A celebration of culture, craftsmanship, and the beauty of taking your time.

Client
Sorbido Premium Tequila

Year
2025

Logo Design

Brand Indentity

CONCEPT PROJECT

CONCEPT PROJECT

Group of four friends enjoying drinks together in a bar, smiling and toasting with shot glasses, with lime wedges on the table.

The Origin

The project came about when I stumbled across an instagram page posting weekly design briefs. I wanted to challange myself to design something premium without going down the stereotypical route. I wanted to create something bold, fun but still gives that element of luxury.

A shot of a shot glass with salt on the rim, filled with a dark amber-colored drink. There are lime wedges, a salt shaker, and other glasses in the background on a wooden table.

The logo was inspired by the Agave plant which is what is used to make tequila. It is a slightly more abstract look to it but I wanted something that reflected the craftsmanship that goes into making tequila. You could say that the logo is rooted in the commitment to the craft. I paired the logo with a typeface that offers a simple Mexican vibe to it to give that authenticty. It is playful but premium. All together it creates a well rounded & versatile identity, perfect for this brand.

The Logo

Four different tequila bottle labels with the word Sorbidoo, each with a unique design, below are descriptions of each label's design inspiration.
Dimly lit image of multiple shot glasses on a table with lemon wedges and a lime wedge, a bottle on its side, and a glowing light bulb in the background. Overlaid text says 'Great nights are made with Sorbido'.

BRAND KEY WORDS

01
Premium

02
Mexican

03
Modern

04
Fun

A close-up image of a red cocktail in a glass, garnished with dried rose buds and flowers, with a black straw. The cocktail is on a textured surface, likely a wooden table.
Young woman wearing a wide-brimmed straw hat, black sheer floral blouse, and earrings, sitting outdoors among tall grass and industrial structures.
A large, spiky agave plant with grayish-green leaves growing in dry soil, with trees and mountains in the background under a partly cloudy sky.
A packaging label with a black and white geometric design, featuring a logo of a stylized agave plant and the text 'SORRIDO Premium Tequila,' 'Reposado,' 'ALC 28%,' '100% Agave,' '750ml,' and some placeholder text, placed next to a black paper bag with the same logo on a wooden surface.
A glass of whiskey with ice cubes and a lime wedge on the rim, with more lime slices on a black slate and salt crystals on a wooden surface, with a blurred dark background.
SEE MORE PROJECTS

FINAL SAY

“I think this conceptual project came together quite nicely and looks premium without screaming premium. It is a softer quieter approach to premium. The focus on bringing people together socially is a great aspect because these are the things that make memories and what we should be living for. And drinkingwith and being around your friends is what it is all about. Good times, Good people, Great Tequila.

Cheers!”

Aaron Moriarty

93 Design Studio

If you like what you have seen and want to work with me, why not get in touch by clicking the link below and filling out a contact form.

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