PORTFOLIO
A promotional poster mounted on a brick wall advertising Ride Travel, a transportation service. The poster features colorful icons of scooters, motorcycles, and other vehicles, with the slogan 'A more convenient way to travel' and the website www.ridetravel.com.

RIDE NATIONAL TRANSPORT

RIDE is a national transport concept that simplyfies travel.

RIDE is a revolutionary national transport concept designed to streamline and simplify travel. It brings all your travel needs into one convenient platform. Whether booking a train ticket, storing your bus pass, or accessing your metro or underground tickets, RIDE has you covered.

No more shuffling through multiple tickets or queuing for collections. RIDE makes travel seamless. Simply book your journey through the RIDE app, and your RIDE card becomes your all-access pass. The card integrates with Apple/Google Wallet for digital convenience or is available as a physical card for those who prefer a tangible option.

Logo Design

Brand Indentity

Client
Ride National Transport

Year
2025

Icon of the Toronto Transit Commission logo with stylized 'RT' in red, blue, orange, and black on a subway platform background.

The Origin

The concept behind this project came about during a trip to my dads. I had to take a National Rail train to London, then the tube to paddington before another National Rail service to Bath Spa followed by a bus from the station. This resulted in needing 3 different tickets. But why did I need 3 tickets for this? Wouldnt it be easier to just have 1 and tap on each service. That inspired the concept of RIDE. To simplify national transportaton.

White outlined letter R on a blue background

I took huge inspiration from the TFL and the London Underground to create the logo. I really wanted something to showcased connectivity and travel and what better way to utalise this by creating an ‘R’ that looks like stations and routes form the London Tube Map. it works both in colour and mono formats and i think really represents what RIDE is trying to do and that make national travel easier and connecting different cities together with out the need for multiple tickets.

The Logo

Red double-decker bus with route number 148 and destination Amberwell Green, passing through an city street with modern buildings.
A repeating pattern of colorful trading cards featuring a line drawing of a race car, along with a stylized 'R' logo, in red, orange, and blue colors.

BRAND KEY WORDS

01
Connectivity

02
Simplicity

03
Convenience

04
Hassle Free

A red and white abstract map design with a gold chip, and a person holding a phone displaying the same map design as a digital QR code.
A blue poster with a white outline of a parking sign on the left side, and a photograph of a train station with a train on the right side.
A detailed map of the London Underground transit system, showing various colored lines and station names, with key to lines and symbols indicating different train services.
Color guide showing color names and hex codes: White (#FFFFFF), Royal Blue (#1E3E95), Overground Orange (#E96910), Bus Stop Red (#DB4E).

The Colour Scheme is heavily inspired by the TFL London Tube Map. It is one of the most recogniseable maps in the world. The iconic red London buses or as we call in Bus Stop Red combined with a Royal Blue and Overground Orange bring a real pop of colour, it is bright and bold and really catches the eye, especially when placed on a white background. And a White mono-coloured logo placed on either of those colours really stands out creating a perfect pairing for this brand.

The Colours Scheme:

Design with the words 'RIDE' and 'RIDE' in colorful, circuit-like letters, labeled as primary and secondary logos, on a white and blue background.

Logo Lockups:

ID badge with photo of a man in a suit, text 'Henry Allen', title 'Marketing Manager', a QR code, and a lanyard featuring a map and transportation symbols.
Close-up of a smartphone screen displaying app icons and weather theme options at the bottom.
A promotional poster mounted on a brick wall with black siding, advertising convenient travel options from RideTravel.
Young man with curly hair, wearing a white t-shirt with a small logo on the chest, standing outdoors in front of modern apartment buildings.

FINAL SAY

Aaron Moriarty

93 Design Studio

“Digging through my pockets or wallet to find the right bus ticket or searching through aps to find your train ticket could be a thing of the past. Why are they all in different places? surely it makes sense to have one ticket. like an Oyster Card? but why cant i also use it in Manchester or Milton Keynes?

These thoughts are what inspired this passion project. One singlualr card that allows me to tap and go wherever I am. One that covers all forms of public transport within the UK.

If you like what you have seen and want to work with me, why not get in touch by clicking the link below and filling out a contact form.

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