AFC Wimbledon Rebrand

This is conceptual redesign project where I modernise the badge for AFC Wimbledon. AFC Wimbledon was born out of pure passion and defiance back in 2002. The original Wimbledon F.C. gets controversially moved to Milton Keynes to become MK Dons. The loyal fans built a new club from the ground up!

My goal with this project was to modernise their classic club badge without losing the incredible history and the fire of their supporters. It was all about keeping the heart of the original while giving it a fresh, contemporary vibe.

The double-headed eagle, a super important symbol of their strength and defiance, was a key focus. I reimagined it with sharper, more dynamic lines, making it look bolder and, let's be honest, a bit more intimidating! It's still the eagle everyone knows and loves, just ready to take on the modern pitch.