Vesper Cocktails

Vesper Cocktails was a quick concept brand. The brief was to create and design a brand for a cocktail company called Vesper Cocktails.

I opted for a modern logo with vintage inspiration and the "V" in the logo was inspired by the orange twist garnishes often found on a cocktail. With vesper also meaning evening star I want to incorporate a slight astronomical aspect so I used a midnight blue as one of the key colours this is to contrast the garnish orange, I also incorporated a starlight white and a pale moon light blue to help build out the colour palette.

One of the main things I wanted to try in this project was to create a customised font based logo. I chose to go with a bold, modern take on a vintage, Art Deco style, script font.

Overall I feel the brand is modern, bold and elegant, let me know what you think?